ABM Launches New Rich Media Websites For Laboratory Equipment And Chromatography Techniques
Rockaway, NJ - Advantage Business Media has announced the launch of new websites for Laboratory Equipment (http://www.LaboratoryEquipment.com) and Chromatography Techniques (http://www.ChromatographyTechniques.com). The new websites offer extensive rich media functions, including RSS feeds, a news ticker, dynamic video capabilities, podcasts, training tools and message boards.
Laboratory Equipment is the leading publication for laboratory managers, supervisors, scientists, chemists and other lab personnel, with more than 70,000 subscribers. Chromatography Techniques has a circulation of more than 90,000.
"LaboratoryEquipment.com and ChromatographyTechniques.com are not just extensions of their publications, but will now serve as the primary source for all of the information on products and technologies that lab management and scientists need to perform their work more knowledgeably and productively," said Tim Studt, editor-in-chief of both publications and websites.
"Our overall mission in the development of these websites was to make them into communities for professionals in these fields, providing more content than the print version could possibly contain, plus making use of technologies that give users a more meaningful experience."
Visitors to the new websites can subscribe to daily news feeds via RSS, while easy-to-navigate tech resource sections are available for viewing white papers and application notes. Other sections include training, blogs, webcasts, podcasts, videos and links to professional associations and government regulatory agencies. The site also includes access to the publication, along with extensive content available only online.
The community-oriented approach enables users to communicate with and engage other professionals, whether discussing editorial content, asking questions or providing feedback. With its RSS capabilities, users can sign up for an automated news feed, while social bookmarking functions offer additional user-interaction tools. "We want visitors to feel like the new websites belong to them, so all of the features are designed around their needs. This lets the websites serve as a marketplace of ideas," Studt said.
The launch of both websites is part of Advantage Business Media's ongoing investment in digital products, which has included an increase in interactive staff and an extensive redevelopment of its information websites to take full advantage of the latest technologies. "We recognize the changing preferences of the users of our content and the increasing demand for enhanced digital media options," said Richard Reiff, CEO of ABM.
SOURCE: Advantage Business Media