Prominent Laboratories in US and Europe will begin testing the media
New Haven, CT (GLOBE NEWSWIRE) - Specialty cancer diagnostics company Precipio, Inc. (NASDAQ: PRPO), along with its partner ADS Biotec announce the launch of the beta phase testing for its new IV-cell cytogenetics culturing media.
Seven of ADS Biotec’s customers, prominent laboratories located in the US and in Europe that are part of major healthcare systems, have been recruited by ADS to participate as beta-sites to evaluate the media in their laboratory. Upon successful completion of the beta site testing, both companies anticipate these laboratories will move to incorporate IV-Cell into their laboratory process, and become customers.
Additionally, in collaboration with these laboratories, ADS and Precipio intend to jointly publish the aggregated results of these beta site tests. We anticipate that this phase will establish an important foundation of evidence to demonstrate the benefits of IV-Cell; it will also serve as a tool to further promote the new product within the laboratory community.
It is expected that the beta testing will be completed by the end of the year, and will incorporate hundreds of patient samples that will be tested in parallel using IV-Cell to compare results with the media they currently use. The laboratories have been presented with the benefits IV-Cell can provide to their operations; the teams have reviewed with the customers the potential benefits and have identified those that most resonate with and are important to each customer. This is crucial market data that will benefit the partnership’s future marketing efforts of the product.
The ability to deliver unbiased, independent third-party results from these prominent laboratories will serve as a key step in advancing both companies' go-to-market strategy. Following the successful completion of their testing, we expect that these laboratories can serve as important testimonials within the marketplace. The cytogenetics community is a tight one; we believe that word-of-mouth recommendations will play an influential role in the expansion of the product.
“The value of IV-Cell as presented to our customers has clearly caught the attention of some of these prominent laboratories.” said Vijay Dube, CEO of ADS Biotec. “We will work closely with the team at Precipio and with our customers to ensure that the successful results are translated into market adoption, which we can take and further share with our broad base of customers worldwide.”
“We are delighted to see the initial fruits of this partnership, in the form of the recruitment of seven prominent laboratories to try IV-Cell”, said Ilan Danieli, Precipio’s CEO. “ADS Biotec’s relationships and credibility with these customers have opened doors, and we are confident that with the performance of the media in their hands, they will become ambassadors for further market penetration and growth of this product. We are excited for the future of this partnership with ADS”.
Precipio’s IV-Cell cytogenetics cell culturing media is used by cytogenetics laboratories as part of the diagnostic process of hematologic malignancies. The purpose of cell culturing is to grow the cells in a laboratory setting, mimicking the body’s conditions in order to identify the potential for abnormalities and malignant cells, indicating the potential presence of cancer in those cells. IV-Cell provides cytogenetics laboratories with both clinical, operational and economic advantages relative to the existing products on the market. For more information please visit our website at http://www.precipiodx.com/ivcell.html.
About ADS Biotec
ADS Biotec, along with its parent company ADSTEC (Japan), is a global leader in the development, manufacture and sale of automated instruments and consumables for use in cytogenetic, pathology and molecular genetics in clinical diagnostic and research laboratories. Our technology and services enable our customers to increase productivity and throughput while maintaining a high degree of quality and consistency.
ADS Biotec has a truly global presence with development, sales, and support operations on three continents, and users in over 30 Countries. Our team, having over 20 years of experience in this industry, is recognized by our customers for our advanced instrumentation, superior customer service, scientific application support, and a very knowledgeable sales force. With a company-wide commitment to quality and value, we serve professionals and laboratories performing diagnostic analysis in the areas of Cytogenetics, pathology, and molecular genetic analysis. For more information please visit www.adsbiotec.com.
Precipio has built a platform designed to eradicate the problem of misdiagnosis by harnessing the intellect, expertise and technology developed within academic institutions and delivering quality diagnostic information to physicians and their patients worldwide. Through its collaborations with world-class academic institutions specializing in cancer research, diagnostics and treatment such as the Yale School of Medicine and Harvard’s Dana-Farber Cancer Institute, Precipio offers a new standard of diagnostic accuracy enabling the highest level of patient care. For more information, please visit www.precipiodx.com.
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