Article | October 25, 2016

Mass-Market To Niche: Food And Beverage Companies Can Shift Direction To Remain Competitive

Source: Dassault Systèmes BIOVIA
Mass-Market To Niche: Food And Beverage Companies Can Shift Direction To Remain Competitive
Consumer demands have pushed the food and beverage market to form collaborations between larger companies and smaller start-ups to remain competitive.

By Vernieda V.

The food and beverage industry is facing a crossroads. Thanks to the internet and increased access to information, today’s consumers have diversified into many subgroups, each wanting different things. Some want to sample exotic flavors that they learned about via social media. Others will only buy organic food and ingredients because of something they read on a blog. Baby Boomers look for healthy-for-them products. Millennials desire authenticity and sustainability. How can companies keep up with these shifting, often contrasting demands?