By Vernieda V.
The food and beverage industry is facing a crossroads. Thanks to the internet and increased access to information, today’s consumers have diversified into many subgroups, each wanting different things. Some want to sample exotic flavors that they learned about via social media. Others will only buy organic food and ingredients because of something they read on a blog. Baby Boomers look for healthy-for-them products. Millennials desire authenticity and sustainability. How can companies keep up with these shifting, often contrasting demands?