By Daniela Jansen, Ph.D., Dassault Systèmes BIOVIA
“Digital transformation” is a common buzzword across industries today, but is it more than just jargon? Faced by shifting consumer demand, rapidly evolving technology and increasing competition, organizations — to a large extent from science-based industries — are realizing that business as usual (or only incremental change to traditional approaches) does not address today’s challenges in a sustainable, long-term way. Instead, organizations are investigating and implementing disruptive business models and digital technology that can drive significant operational and productivity advancements along with improved collaboration, innovation and competitive advantage. The call for more substantive transformation reflects how our world has changed. Digital experiences have infiltrated every aspect of our lives: at home, in business, industry and healthcare. How we think, act, work and live are all significantly impacted by social media, the cloud, mobile communications and the “Internet of Things.” Big Data is increasing exponentially in unprecedented ways — waiting for us to leverage it to take further transformational steps.